This post curates resources shared via the backchannel of the 2015 Content Marketing World Conference being held September 8 – 11 in Cleveland, Ohio.
I am a huge proponent of backchannel learning. There are many conferences I would love to be able to attend, but most people can only accommodate one or two each year. The backchannel is an excellent resource for learning from a conference or event, even if you are unable to attend in-person.
I find curating and reviewing backchannel resources to be a valuable learning experience for me, even when I am attending a conference in person. Sharing these collections on this blog has shown that others find value in the collections as well.
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Official 2015 Content Marketing World Resources
Conference Website
Agenda
Speakers
Happenings
FAQ
Blog
Pre-Conference Posts
The Ultimate Guide to Content Marketing World 2015 by Alex Barca
Content Marketing World: Where to Start? via Wantoo
What I Want to Get Out of Content Marketing World? by Katie Eidam
Why Cleveland is the Home of Content Marketing by Cleveland Plus
Content Marketing World 2015: The Best Sessions for B2B Marketers by Anne Murphy
The Kick-Ass Guide to Cleveland for Content Marketing World Attendees by Amanda Hicken
Who should run social media? Communications, the expert or an agency?
Conference Reflections and Recaps
Content Marketing World 2015: Day One Reflections by Brad Lawless
Content Marketing at a Crossroads: 7 Takeaways from Content Marketing World Day 1 by Sean Callahan
#CMWorld 2015: Recap Day 1 by Danielle Antosz
Content Marketing World 2015: Who Will Inspire Us This Year? by Ted Karczewski
Why Do You Do What You Do? Lessons From #CMWorld 2015 by Danielle Capriato
CMWorld – Recap D1 Video recap by Jef De Busser
Content Marketing World 2015: Blog Posts And Articles #CMWorld Listly by Content Marketing Institute
Session Specific Resources
The Story of Content: Rise of the New Marketing
Kristina Halvorson Keynote sketchnote via Trackmaven
Does Your Content Marketing Pass the Mom Test? by Jay Baer
Let Me Tell You a Story: Finding the Narrative in Your Content Marketing Slideshare by Jonathan Crossfield
Tips, Tools and Templates To Build Your Content Marketing Strategy Slideshare by Michael Brenner
The “Thank God That Exists” List of Tools for Prolific Content Marketers (For #CMWorld) by Jay Acunzo
Onsite SEO in 2015: An Elegant Weapon for a More Civilized Marketer Slideshare by Rand Fishkin
Ian Cleary Discusses Essential Tools to Optimize Your Content Marketing #CMWorld by Joshua Nite
5 Step Algorithm Hack to Achieve Greater Social Visibility from Erin Monday #CMWorld by Alexis Hall
Content Marketing Hacks: 50+ best practices to double your engagement & conversion rates Slideshare by Matt Heinz
Content That Matters Session at Content Marketing World by Russell Sparkman
Incorporate Participation Marketing for More Scalable Content Marketing – Lee Odden #CMWorld
Ashley Zeckman
#CMWorld 2015: Keynotes in a Nutshell by Tarah Speck
John Cleese Gives CMWorld Audience A 30-Minute Creativity Makeover by Jeanne-Vida Douglas
Creating a Content Galaxy: How to Save Time and Improve Quality with Repurposing from Amy Higgins #CMWorld by Alexis Hall
Miscellaneous
Discussion Point: What Matters in Content Marketing? by Dom Nicastro
Is Your Content Marketing Strategy Focused on the Wrong Thing? by Amanda Hicken
The Best Social Media Advice For Content Marketers by Heidi Cohen
An Open Letter to Start-Ups – You Are Doing It Wrong by Joe Pulizzi
The Writing Dead by James Sweeney
Expert Content Marketing Advice: 13 Tactics To Improve Your Results by Heidi Cohen
The Content Marketing Pyramid: Create More With Less by Pawan Deshpande
How Content Impacts Recruiting by James Ellis
What Happens in One Minute on the Internet? Infographic via Kimberlee Morrison
No Audience, No Problem: Run the Content Marketing Wheel to Launch & Grow by Jay Acunzo
Ask ITSMA: Getting Sales Support for Buyer Personas by Nicole France
How Great Leaders Inspire Action TED Talk by Simon Sinek
Why your sales reps shouldn’t be creating content by Matt Heinz
5 Interactive Calls to Action That Prospects Can’t Resist by Julie Wingerter
Content Marketing World Begins: What Can You Learn Here? by Eric Burgess
How to Improve Influencer Engagement? Avoid These 50 Fails by Lee Odden
Content Is The Key To Open The Door To Social Selling Success by Gerry Moran
A Slice A Day #163 – What CEOs Need to Know about Purpose-Focused Content Marketing (Russell Sparkman) by Mark Tennant
How to Get Published as an Industry Expert [2+ minute tip] YouTube video from Publish or Perish.FM
4 Rules That Will Help You Turn Complaints Into Gold on Social Media by Karolina Kurcwald
Content Marketing Tips: 11 Types of Content That People Love To Share by Jeff Bullas
A Simple Plan for Writing One Powerful Piece of Online Content per Week by Pamela Wilson
How You Can Create Your Own Solo Business Retreat by Melanie Padgett Powers
How Should I Promote My Content: An Infographic for Smart Marketers by Vilan Trub
IKEA Executes B2C Video Storytelling with Style by Ardath Albee
Marketing Technology Landscape Supergraphic (2015)
10 Blogs Every B2B Marketer Should Read Infographic shared by Dennis Shiao
Trust Will Transform the $44 Billion Content Marketing Industry in 2016 by Kevin Hurley
You Are Not A Goldfish! by Neal Moore
Visual Recreations of How Kickass Editorial Teams Organize Ideas by Jay Acunzo
How Personas Keep B2B Marketers from Playing Guess Who with Content by Ardath Albee
3 easy steps to great content marketing by John Balla
Research Reveals Success Tactics of Top Bloggers: 11 Trends by Andy Crestodina
Dedicated Backchannel Queries [Tool and search terms shown in brackets]
Access the up-to-date Content Marketing World backchannel [Twitter: #CMWorld]
I will be adding to this list as I continue to review the backchannel transcripts and find resources. I will tweet updates occasionally as additional links are added. If you know of a valued resource I should add to the list – or if something is inaccurate – please add it to the comments or tweet me a link to @LnDDave.
If you find these collections of value, I have posts that consolidate the backchannel resources from other conferences. An archive of all of these posts can be accessed by clicking the link below:
Click here to access the archive of backchannel resource posts.
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