This post curates resources shared via the backchannel of the 2016 Content Marketing World Conference being held September 6 – 9 in Cleveland, Ohio.
I am a huge proponent of backchannel learning. There are many conferences I would love to be able to attend, but most people can only accommodate one or two each year. The backchannel is an excellent resource for learning from a conference or event, even if you are unable to attend in-person.
I find curating and reviewing backchannel resources to be a valuable learning experience for me, even when I am attending a conference in person. Sharing these collections on this blog has shown that others find value in the collections as well.
Thanks to Point It Digital Marketing for sponsoring this post.
Official 2016 Content Marketing World Resources
Conference Website
Agenda
Speakers
Happenings
FAQ
Blog
Pre-Conference Posts
A Guide for Content Marketing World the 2016 Freshman Class by Jacquie Chakirelis
#CMWorld 2016 – It’s time to start packing! Here’s a list by Cathy McPhillips
7 Sessions You Don’t Want to Miss at Content Marketing World by Alex Rynne
An Introvert’s Guide to Surviving a Conference by Monina Wagner
20 CMWorld Sessions for Kick-Ass Marketers by Jordan Feise
10 Things We’re Looking Forward to at Content Marketing World 2016 by Lexi Conceicao
7 Reasons CMWorld Is Like Coming Home by Berrak Sarikaya
#CMWorld 2016 Guide: Restaurants to Check Out! by Monina Wagner
5 Things I Wish I Knew the First Time I Attended Content Marketing World by Jennifer Goforth Gregory
Sessions to be Excited About: Content Marketing World 2016 by Adam Weinroth
5 Reasons Why I Attend Conferences by George Rafeedie
Conference Preview: Content Marketing World 2016 by Aleks Peterson
#CMWorld 2016: Nine things to know about the Content Marketing World conference in Cleveland this week by Janet H. Cho
The Force is Strong with Content Marketing World 2016 #CMWorld by Ashley Zeckman
Post-Conference Recaps
Content Marketing World 2016: snapshot of the discipline by Doug Kessler
5 Things Overheard on Wednesday at #CMWorld that I Wish I Had Said by Jennifer Goforth Gregory
Content Marketing World Day 1: The Energy, The Sessions, The People by Shana Pilewski & Nate Lozier
The Most Important Stat in Latest Content Marketing Report by Jeff Cohen
Go All In With Content Marketing or Do Nothing: #CMWorld by Joe Pulizzi
Content Marketing World 2016: Valuable Insights to Boost Results by Rick Purdy
10 Top Takeaways from Content Marketing World by Michele Meyer
5 Hacks from #CMWorld for Your Content Marketing to Strike Back by Amelia Ibarra
5 things I learned from Content Marketing World 2016 by Maureen Jann
Session Specific Resources
Content Marketing World Keynote Interview: Stephanie Losee, Visa by Lee Odden
Content Marketing World Keynote Interview: John von Brachel, Bank of America by Lee Odden
Content Marketing World Keynote Interview: Kathy Sterio, GE by Lee Odden
The Force of Content Distribution Awakens: 3 Lessons for Marketers from Mark Hamill’s Career by Amanda Hicken
Mathew Sweezey of Salesforce Shares 6 Ways to Improve the Value of Your Email #CMWorld by Ashley Zeckman
At Content Marketing World, Pulizzi Asks Marketers to be “Fully Committed” to Content by Sean Callahan
How Dell Approaches Integrated & Authentic Influencer Marketing #CMWorld by Ashley Zeckman
The Worst Lessons Marketing Ever Taught Content slides by Rand Fishkin
Make your Content more valuable! Storify of Andy Crestodina’s keynote
Content Marketing in the Machine Age: How to Make Your Content More Automated and Intelligent slides by Paul Roetzer
The Relationships You Must Commit to for Content Marketing Success by Amanda Hicken
This Popular Stat is Wasting Your Time: The 57% Engagement Myth by Alex Hisaka
LEGO’s global director of social media shares why kids love those plastic bricks: #CMWorld 2016 by Janet H. Cho
Comedian Michael Jr. asks Content Marketing World attendees: “What’s your punchline?” #CMWorld 2016 by Janet H. Cho
Miscellaneous
Why IBM Is Hiring Screenwriters by Drew Neisser
7 steps to a winning publication with content marketing by Sarah Mitchell
4 Surprisingly Simple Ways to Keep Your Blog Updated by Elvis Michael
25+ Conversation Starters with the Speakers of Content Marketing World by Amanda Drinker
26 Headliners on How to Connect with Influencers at a Conference [Infographic] by Aaron Orendorff
Top 100 Content Marketing Influencers abd Brands in 2016 by Michael Brenner
5 Free Ways to Build Your Personal Brand on LinkedIn by Alexandra Rynne
10 Surprising Snapchat Secrets Every Marketer Should Know by Nicholas Boodram
Joe Pulizzi: Great Content Marketing Is Unique, Targeted by Dom Nicastro
How To Create A Killer Presentation Every Time by Heidi Cohen
Future-Proof Your Content Rankings With These SEO Tips by Jodi Harris
5 Digital Marketing Trends in 2017 You Need to Prepare for Now by Chelsea Segal
Tweeting from Conferences: Add Value – Not Boredom by Christoph
Joe Pulizzi’s Content Marketing Institute acquired for $17.6 million by UBM global media company, #CMWorld to stay in Cleveland by Janet H. Cho
How to Use Organic and Paid Social Video for More Marketing Impact by Chris Bondhus
Copyright Protection – Ideas vs Expression by Ruth Carter
How do you make the most of a conference? by John Spence
Using Others’ Content – Legal Dos & Don’ts by Ruth Carter
#CMWorld Killer Content: A Tweet Sheet by Andrew Davis
28 Experts Reveal the Top Content Marketing Trends for 2017 by Michael Brenner
Content marketing masterclass: Building your audience with a successful strategy
Every Resource You Need To Run A Kickass Blog: 75 Must Have Tools by Tracy Tonnu
How digital asset management helped Sub-Zero and Wolf maximize content management of their website by Nina Brakel-Schutt
7 Data-Backed Content Marketing Tactics for Keeping Visitors Engaged by Abdullahi Muhammed
Vice shows how not to treat freelancers by Yardena Schwartz
Facing the Dark Side of Influential Web Content by Colleen Jones
Ghost Busting: Is Your Content Haunted by These Scary Ghostwriter Myths? by Jonathan Crossfield
Why Do They Come? via The Story of Telling
#CMWorld 2015 – Using Comedy to Create Award-Winning Content – Tim Washer
Why Aren’t They Using Content Marketing to Sell Their Content Marketing Solution? by Jeffrey L. Cohen
Think Outside the eBook: 12 Fresh Content Ideas by Laura Schierberl
Dedicated Backchannel Queries [Tool and search terms shown in brackets]
Access the up-to-date Content Marketing World backchannel [Twitter: #CMWorld]
I will be adding to this list as I continue to review the backchannel transcripts and find resources. I will tweet updates occasionally as additional links are added. If you know of a valued resource I should add to the list – or if something is inaccurate – please add it to the comments or tweet me a link to @LnDDave.
If you find these collections of value, I have posts that consolidate the backchannel resources from other conferences. An archive of all of these posts can be accessed by clicking the link below:
Click here to access the archive of backchannel resource posts.
