It’s one thing to hear the value of something from the person selling it; it’s quite another to hear the value of something from a person actually using it. In learning and development, these people are often called champions—those who understand the value of learning programs and help promote their value across the organization. The marketing industry has an entire approach dedicated to this idea that can be very effective: influencer marketing.
This post supports a talk I provide that explores the world of influencer marketing and how you can apply its principles to L&D. During the talk I examine the core elements of an influencer campaign and how effective use of influencers can accelerate your L&D program results. This post shares the slides from that session as well as additional topics that can be used to learn about this topic.
10 Reasons Why Influencer Marketing is the Next Big Thing
Why Influencer Marketing Will Explode In 2017 by AJ Agrawal
What Is The Future Of Influencer Marketing? via Forbes Agency Council
Influencer Marketing Is Evolving (And This ‘Influencer House’ Is A Prime Example) by Deep Patel
The 7 Best Influencer Marketing Campaigns We’ve Ever Seen by Ana Gotter
10 Examples of Innovative Influencer Marketing Campaigns by Stephanie Cheung